With a cloud app, you just open a browser, log in, and start working.
That means a field sales representative using cloud-based CRM can get all the information they need from their mobile device. Contact notes can be updated in real time so they are always fresh and complete and available to others – no more waiting to get back to the office to type it in. And sales managers know exactly which deals will close and when, from their desktop machines in their offices, or their tablets or phones when they are out and about.
And this all happens without any hardware to buy and manage, or software to install and update. That’s because the hardware and software required is all the responsibility of the cloud company that runs the app. Companies such as salesforce.com have years of experience managing their cloud infrastructure and making sure that it’s secure and reliable so that you don’t have to.
You can run all kinds of apps in the cloud:
You can even build your own social, mobile and real-time employee apps and run them in the cloud. The latest innovations in cloud computing are making business applications even more mobile and collaborative.
If you’re a Facebook or Twitter user you’ve probably come to expect relevant information pushed to you in real time; business applications like Sales Cloud are heading in that direction as well.
Need help? Ask a question on an enterprise social network like Salesforce Chatter and others in the company can jump in with the information you’re after.
Who uses the cloud?
Without the cloud, life would be very different. It’s become so integral to our everyday lives that most people use it without even realising. In fact for many people life without the cloud would be unthinkable: without it there would be no Facebook, no Twitter, no Gmail, and no Spotify.
The cloud has transformed the business landscape too. Today millions of organisations around the world rely on cloud services for everything from document creation and backup to social CRM and accounts, and just about every application imaginable in between:
- Companies with over 25,000 employees use an average of 545 cloud apps or services;
- Over 1.2 billion people around the world use Facebook;
- Over half of all Internet users rely on cloud-based email services like Gmail and Yahoo! Mail to send and receive their messages.